SOSTAC Model for Digital Marketing

SOSTAC Model for Digital Marketing

SOSTAC Model for Digital Marketing SOSTAC model for digital marketing was developed by PR Smith in the 1990s, by using this model you will have a clear structure that makes your quicker and easier to create the plan strategies or campaigns. Zengvotech also follow this model for marketing and business planning SOSTAC stands for S stands for Situation Analysis – which means where are we now? O stands for Objectives which means where do we want to go? S stands for Strategy which summarizes how we are going to get there. T stands for Tactics which are the details of strategy. A stands for Action or implementation – putting the plan to work. C stands […]